Dairy Brand Chobani Replenishes Athletes and Families at Immersive Soccer Experience

Chobani has tapped brand experience agency, Thinkingbox, to replenish athletes and their families during Alianza de Futbol games, the premier Hispanic soccer league in the US. 

Thinkingbox crafted an immersive soccer experience called the Nutrition Lab, to deliver samples of Drinkable Yogurt to thousands of attendees across three tournaments in San Bernardino, San Jose, and El Paso.

• Participants can interact with an on-site nutritionist to get in person guidance, partake in a skills challenge, and receive limited edition merch and complimentary product samples and coupons.
• Each participating youth team also received a custom branded Yeti cooler to keep them replenished on and off the pitch.
• Content from the activation will run across social, email marketing, and influencer partnerships throughout August and September.

With fresh, natural on the go protein, Chobani is providing a solution for soccer families looking for natural on the go nutrition. This new activation comes on the heels of a longstanding partnership between Thinkingbox and Chobani. The two have previously partnered for a Roblox game creation, Chobani’s website redesign, and internal communications strategy.

"We are thrilled to join forces with Alianza de Futbol and Thinkingbox to bring our Chobani Drinks to the soccer community” said David Isaac, vice president of program management at Chobani. “By integrating our products into the vibrant world of youth soccer, we aim to replenish hard-working athletes with fresh and natural protein, while also connecting with the community in a meaningful way. This partnership reflects our commitment to making nutrition accessible and enjoyable by all.”

"Partnering with Chobani and Alianza de Futbol is an exciting opportunity for us to blend innovation with meaningful nutrition,” said David Palmer, group creative director at Thinkingbox. “Our goal is to create interactive experiences that resonate with cross-cultural communities, enhancing their daily lives. We’re not just promoting a product; we’re celebrating the spirit of family, health, and sports. This activation is a testament to how creative strategy can drive impactful connections within the communities that Chobani serves."