Dani Jackson Smith and Jenny Lumpkin Join Forces to Expand the Cre8tors
The Cre8tors, founded by Dani Jackson Smith, is celebrating an exciting new era in the company’s growth and development with the onboarding of industry executive Jenny Lumpkin as partner. Together, Dani and Jenny are set to amplify The Cre8tors’ mission of building partnerships that connect brands with communities, through artistic talent.
Dani founded The Cre8tors with a vision to serve as a trusted strategic partner, helping brands and agencies foster innovative creative partnerships that drive impact and culturally resonate. Under Dani and Jenny's leadership, the company strives to deliver transformative projects across the advertising, entertainment, fashion, and technology industries, by connecting brands with their expansive roster of talent, from social influencers to production companies, creative technologists and experiential studios. Acting as business development partners, strategists and curators, The Cre8tors brings together the right creative minds to bridge art, culture, and community.
“Jenny’s addition to The Cre8tors marks a moment of growth and possibility,” said Dani. “Her ability to connect clients with exceptional talent strengthens our commitment to delivering partnerships that turn bold visions into reality.”
Reflecting on her appointment, Jenny shared, “The Cre8tors is more than a platform for talent—it’s a bridge between creativity and community,” said Jenny. “Dani and I share a vision for empowering brands with authentic connections that resonate deeply. I’m thrilled to help shape the next chapter of this journey.”
Prior to founding The Creators, Dani Jackson Smith rose to prominence at world-renowned agencies like Leo Burnett, Havas, and Edelman. As vice president of influence at Edelman, she spearheaded partnerships for iconic brands such as Starbucks, Noxzema, Del Monte, Barilla, and Pivotal Ventures. In her role as vice president of DEI and multicultural marketing, Dani developed ground breaking cultural strategies for Foot Locker and Church and Dwight, ensuring that campaigns resonated with diverse audiences. As a senior producer, she led experiential projects for brands including Kellogg’s, Nintendo, and Samsung. Her storied career has garnered her multiple accolades, including Clios, Addy’s, an ADCOLOR Rockstar award and a Chicago Ad Federation Rising Star award.
Jenny Lumpkin is a celebrated global production consultant known for facilitating partnerships between the likes of Activision, Meta, Google and Toyota with top-tier and high-impact creative talent. Jenny previously held roles as the global director of production at Laird and Good Company, executive producer at The Mill (Chicago and New York) and business development director of Quriosity Productions. Jenny prides herself on being a ‘Lift as You Climb’ leader, empowering teams to perform at their fullest potential. As an active industry volunteer and mentor, Jenny works with the AICP organising events like the AICP Women’s forum in NYC and Chicago. This year will mark her 9th consecutive year of producing the AICP Chicago show.
Under Dani’s leadership, the Cre8tors has grown steadily, launching initiatives like BedStuy Family Photo day in New York and XL Fest in Chicago, both entering their third year. With Jenny joining as a partner, The Cre8tors is set to expand its roster and geographic reach, representing talent across the U.S. and internationally.
Looking ahead, The Cre8tors is poised to redefine creative talent management. By expanding its roster with creators from emerging disciplines like XR and immersive storytelling, The Cre8tors will continue to help brands launch culturally resonant projects, secure top-tier creative partnerships, and deliver measurable business impact.
