Dare Brings the Double Gold for Dame Kelly Holmes Trust Campaign

Today sees the launch of a new (and the first ever) brand campaign to raise awareness of the Dame Kelly Holmes Trust. In the UK one million (1 in 5) 16-24 year olds are out of work, training or education. It’s a major social problem that the Dame Kelly Holmes Trust is fighting head on by giving these young people mentoring and support from world class athletes to help build their confidence and get them back on track. 

The print campaign ties into the ten year anniversary of Dame Kelly Holmes’ historic double gold win and features compelling stories from people who have found their ‘Double Gold’ with help from the trust - Dara who beat her crippling shyness to land her dream job, Charlie, who, despite being expelled from school, beat the odds to find a career in construction, and visually impaired Haleemah, who found her courage to put on her first fashion show.

The campaign will be featured in The Independent and The i and Evening Standard on Thursday 28th August, alongside a Twitter Thunderclap at 11am on the same day.

Dame Kelly Holmes, double Olympic champion & chair of the Dame Kelly Holmes Trust says: “I’m really excited about the launch of the #DoubleGold campaign. A decade on from Athens, I’m really proud that my charity, the Dame Kelly Homes Trust, is seeing a massive amount of success with our mentoring programmes – where we partner young people who’ve nearly given up hope, with athlete mentors who are incredibly positive role models. These athletes have been through the highs and lows of top level competition through sheer grit and hard work, and these lessons are so valuable in whatever path you choose in life. So this #DoubleGold campaign is about raising awareness about the work we are doing, and I can’t thank Dare enough for supporting us. ”

Liza Wostmann, business lead at DARE says: “The ten year anniversary of Dame Kelly Holmes' historic Olympic double gold was the perfect moment for us to celebrate the epic achievements of all the young people her trust has helped.”