Darts Star Luke Littler Hurtles to Earth in Xbox's World Darts Championship Film

Score More with Xbox has teamed up with Luke ‘The Nuke’ Littler, partnering with the professional darts player for the PDC World Darts Championship, which is set to return to London’s iconic Alexandra Palace from 15th December 2024 through to 3rd January 2025.

Having burst onto the scene with a second-place finish at last year’s PDC World Darts Championship, Luke returns to the competition as one of the favourites to take the title. His 2024 season has yielded an incredible ten trophy wins so far, including the Premier League and Grand Slam of Darts, which have seen Luke join an exclusive list of just five players who have ever won ten or more titles in a single season. The partnership will bring Xbox to another sporting arena and engage a whole new audience of sports viewers, as Luke dons the logos of both Xbox and Score More with Xbox on his match shirt throughout the tournament.

The public will have another reason to get behind ‘The Nuke’ this year as his performances will earn community rewards. Every 180 the prodigy scores, nine dart finish, or match he wins at the Championship will result in prizes for fans. Prizes include digital copies of EA Sports FC 25, Xbox Game Pass Ultimate memberships, custom Xbox Series S consoles and controllers, and EA Sports FC 25 Points that can be used in-game. 

To bring the campaign to life, Xbox has created a trailer in which Luke has the starring role, careering into Earth from outer space before stepping up to the oche to launch the partnership. The film also features cameos from well-known gaming content creators, ShaunaGames and Bateson. 

Luke Littler said, “I'm looking forward to partnering with Xbox and bringing two of my biggest passions together - darts and gaming. I hope I can provide fans with as many rewards as possible through my performances at the PDC World Darts Championship and help them score more with Xbox."

Samuel Bateman, Xbox Gaming marketing lead for the UK and Ireland, said, “As a huge Xbox fan, it only made sense for us to team up with Luke and celebrate his love for gaming in a way that felt authentic. We’re wishing him every success in the upcoming PDC World Darts Championship and encourage fans in the UK to keep their eyes on Xbox UK socials to be in with a chance of winning some awesome prizes, all thanks to his extraordinary performances.”

Score More with Xbox is a programme which aims to make Xbox the most rewarding platform for all sports fans in the UK, providing players with a host of opportunities and rewards to celebrate their passion for sports and gaming.