DDB Canada Brings Mini Beauty on a Mini Budget for New CIL Paint Ads

DDB Canada Toronto has launched a new CIL campaign that shows Canadians they can achieve premium décor results at an affordable price.  With CIL Premium Paint + Primer for just $29, it’s easy to get a premium look without paying a premium price.  

To leverage the small, in a small budget, the agency created a real looking miniature room and gave it a makeover with CIL Premium applied with mini rollers and brushes, plus a few mini design accents like new pillows and lamps.