DDB China Turns Up the Power for Midea in UEFA Euro 2016 Games

DDB China Group has launched a fan-friendly TV spot for home appliance maker Midea’s new Smart Air Conditioner for the UEFA EURO 2016 with official broadcasting partner CCTV5.

Playing up its remote control features to regulate home temperature through a smartphone or tablet application over a WiFi, a 30-sec TV spot brings home the product benefits of Midea’s Smart Air Conditioner through the Internet of Things.

DDB China Group produced the TVC in Bangkok with Thai director Chieng Taveepon. It added a touch of Thai humour to the Chinese brand during the Euro football season.

Richard Tan, President & CEO, DDB China Group said, “We’ve given top-of-mind for Midea’s Smart Air Conditioner for the UEFA EURO 2016 season. It brings the message and product features into the homes and hearts of people in China.”

"This is a campaign which is at the right place at the right time. Midea is a well-loved homegrown brand. The team had loads of fun working on this ahead of the Euro Cup season," added Richard.

The campaign is expected to run from June until mid-July.