DDB Group Announces New CEO for Melbourne as Growth Trajectory Continues

In the elevated role, Mike Napolitano will continue to be responsible for leading the DDB Group in Melbourne including brands DDB, Tribal, Rapp, and Mango.

His promotion follows the appointment this month of Khia Croy as DDB Melbourne’s new general manager, as the agency continues to enjoy strong growth across new clients.

Napolitano has more than 23 years’ experience in brand and marketing communications and joined DDB Melbourne in 2020 as group managing director. Prior to DDB, he was managing director of TBWA Melbourne and has also worked in leadership roles at George Patterson Y&R.

During his time leading DDB Group Melbourne, Mike has led a transformation of the agency and the refocusing of the business on a strong creative agenda. This has resulted in new client wins including Coles, New Balance, Dulux, Movember, and multiple government accounts. He has also attracted top talent like group executive creative director Psembi Kinstan, head of planning Matt Pearce, head of DDB group experience Ella Ward, and chief operating officer Tristan Alexander to the agency’s leadership team.

Andrew Little said, “Having spent so much of my career at DDB Melbourne I am incredibly proud of Mike and the whole team for what they have achieved in the last few years. Mike is a brilliant leader who not only runs the Melbourne group businesses but contributes significantly to our other leaders and businesses across the region. This is a very popular decision and is most deserved.”

Commenting on his promotion, Mike said, “It's a great privilege to lead this amazing team in Melbourne. We've all worked hard on making the experience of being here at DDB Group Melbourne one of the best in the industry and that’s true for our people and our clients. There is still so much potential in our team and I'm excited and committed to working with the hugely talented leadership group to grow people's careers and grow our clients’ brands through the creative power of our business. I truly have one of the best jobs in the industry.”

Mike Napolitano will report to Andrew Little and his appointment is effective immediately.