senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

DDB Paris Celebrates the Joys of Life for for French Road Safety Spots

25/01/2021
Advertising Agency
Paris, France
233
Share
Arnaud Desplechin directs the poetic campaign focusing on the little moments in life

No road hazard, no drama, no brutal crash that makes you jump out of your seat. Far from the feelings of fear and guilt often used in this type of communication, the new road safety campaign by DDB Paris is a celebration of life. 

Every print and every films immerses us into a small, intimate, cheerful moment: a man singing in his bath, a couple making love, a family playing a game… each slice of life expresses, in its own way, the happiness of being alive, and urges us to think twice before taking a risk on the road; to reconsider what really matters. 

The films are beautifully directed by renowned French movie director Arnaud Desplechin, who used long takes to create immersive, poetic and authentic moments. 

After a gloomy year and as the French start to recover a greater freedom of movement, let’s bet love and happiness will be stronger lever than fear to change people’s behaviour on the road. 

The campaign airs on TV, press and digital media. 


Agency / Creative
Production
Post Production / VFX
Music / Sound
Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
Credits
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from DDB Paris
Welcome as You Are
McDonald’s France
01/08/2024
28
0
Roads for all Case
Skoda
23/07/2024
15
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0