DDB Paris Launches Haunting Campaign for French Road Safety Organisation

DDB Paris has premiered a new campaign - entitled "The Road of my Life" - for the French Road Safety Organization, recalling the weight that a traffic accident can have on the lives of those involved. The advert, which will air in cinemas and digital, tells the story of a young man - later revealed to be a firefighter - who has lived his childhood and youth on a particular road. 

The fond memories he shared with friends Yanis and Pierre allow him to believe that the road they have lived their lives on is 'their road', but this is not the case when it comes to road safety. The haunting ending to the video highlights the need to be vigilant on the roads, as the young man has to face the reality of car accidents.