Deaf Thai Foundation Turns Everyday Life Content into Hearing Loss Check-ups

CJ WORX and Deaf Thai Foundation teams up with Thai-influenced creators launch 'The Ordinary Life Hearing Test' by turning everyday life content into content for checking hearing loss.

With 2.7 Millions Thais facing a growing risk of hearing loss, not just the elderly but also the younger generation and it's expected that one out of every 10 Thai people will be at risk of losing their hearing without realising it in the future.

On this World Hearing Day, The Deaf Thai Foundation, a charity organisation dedicated to supporting the hearing-impaired, aims to raise awareness about hearing loss among Thai people through a new initiative: making hearing check-ups more accessible to everyone through 'The Ordinary Life Hearing Test'.

By simply living your life, you can now check your hearing. We collaborated with many famous Thai content creators such as Salmon Podcast, Main Stand, What the duck, Believe, TNN News, Youtubers and TikTokers, to transform their videos into specifically designed content for checking hearing loss within the 2,000 - 4,000 Hz. frequency range, which most people commonly experience hearing loss. This includes podcasts, music, news and various other contents.

If you're experiencing difficulties with auditory processing or have trouble understanding sounds within this range, it could indicate a risk of hearing loss. The foundation encourages everyone to get additional hearing assessments at nearby hospitals before it's too late. Early hearing loss detection can help to reduce the risk of permanent damage.