Dennis van Aalst Appointed New Strategy Lead at FCB Amsterdam

Dennis van Aalst will take on the role of strategy lead at advertising agency FCB Amsterdam. He will also join the management team. Dennis has previously worked at DDB Amsterdam, Boomerang, and Havas Lemz. He also worked as an independent strategist and was active for the think tank LetsHeal.

"Dennis will play a crucial role in solving all the strategic challenges for our clients," says Jos Vis, CEO of FCB Amsterdam. "In addition, Dennis will focus on new business and will be jointly responsible for identifying new opportunities and strengthening our agency's position in the market."

"Dennis' diverse background makes him a versatile professional capable of guiding our agency into the next phase," says Vis. "His network and experience in various sectors are also highly valuable in further strengthening FCB Amsterdam's market position."

'Providing direction and energy for the future'

Dennis said, "It is a privilege to join an agency where the rich history of international top brands like FCB and McCann is palpable. I look forward to contributing direction and energy to the future, with attention to all current themes, insights, and tools, from human to artificial intelligence." In addition to Vis and Van Aalst, the management team of FCB Amsterdam also includes Massimo van der Plas and Benjamin Messelink.