Denny’s Puts Its Menu to the Test with Campaign from Full Punch

Denny’s Canada is putting the future of their menu into the hands of their guests with a new Test Kitchen. An invitation for the most discerning palates, the Test Kitchen encourages people to try out new dishes, critique them, and influence what gets to stay on the menu.

With everything from never-before-tasted dishes to fan favourites on the table, only Denny’s fans get to decide what makes the final cut. New menu items will rotate throughout the year with fresh takes on classic dishes and flavours altered based on guest feedback.

Accompanying the new Denny’s Test Kitchen menu is an awareness campaign by advertising agency, Full Punch, titled 'Critic'. Playing with the fact that every guest, young and old, has their own unique tastes when it comes to food, this campaign lets Denny’s fans know they’re in a position where their voices will be heard and their opinions matter. “Fun is at the heart of the Denny’s brand, so we wanted to create a campaign that would showcase the audience engaging with the menu in a way that is lighthearted and ultimately very playful,” says Chris Zawada, founding partner and head of creative at Full Punch. The new campaign features the faces of its many guests approving or disapproving of different dishes in a spirited tone that grabs attention and invites participation.

Denny’s Canada prides themselves on always having something for everyone—from breakfast for dinner, to dinner for breakfast, they’ve always been there for their guest’s hot takes on food. “We couldn’t just change our menu without input from our guests, especially when we have so many classic favourites like The Grand Slam and Moons Over My Hammy,” says Deborah Gagnon, Denny’s Canada president and COO. “There’s no better way to shape the future of our menu than by inviting our community to give their unfiltered opinions on which dishes live up to the test.”