Denstu Creative Mexico: An Innovation Playground for Brands

(Dentsu Creative Mexico’s Leadership team, from left to right) Ilse Romero, business vice president; Jonathan McVinish, chief creative officer; Said Gil, chief executive officer of Dentsu Creative & CXM; Carlos Buenfil, chief strategy officer; Carmen Moreno 'Capu,' head of entertainment.

Dentsu Creative Mexico, agency of the only creative network of the dentsu group, bids farewell to a 2024 filled with achievements that marked not only a turning point for the company but also for the advertising industry in the country. Under the motto 'Innovating to Impact,' the agency established itself as a true playground for innovation, where creativity, strategy, and effectiveness converge to transform brands and deliver measurable results.

This year, the agency reaffirmed its position as a strategic partner for leading brands by designing creative and effective solutions through business strategies, content, and digital innovation. Among the agency’s new major partners are Clip, Coppel, Royal Canin, and Crunchyroll, with whom they developed campaigns that connected with audiences in innovative and relevant ways.

Additionally, the agency celebrated its growing relationship with Essity, a global leader in hygiene and health, further strengthening its commitment to delivering strategic creativity across diverse sectors, always aimed at creating tangible business impacts.

2024 will be remembered as the year Dentsu Creative Mexico made history by winning Mexico's first two Grand Clio Entertainment awards - recognition that places the country in the global elite of advertising creativity.

These unprecedented achievements were complemented by accolades at the world's most prestigious festivals, including the ADC Awards, Cannes Lions, The One Show, El Sol, El Ojo de Iberoamerica, and Mexico's Circulo de Oro. The agency's commitment to measurable impact also shone brightly with the coveted Grand Effie award, a testament to its dedication to delivering value for clients.

The impact of these achievements was reflected not only in awards but also in recognition as one of Mexico’s Top three creative agencies by Circulo Creativo in and its inclusion in Fast Company’s list of 100 Best Workplaces for Innovators, reaching the 1st place in the industry globally. These milestones are the result of a culture that fosters experimentation, empowers talent, and enables the team to break paradigms.

In words of Said Gil, CEO of Dentsu Creative Mexico, "we are an innovation playground for brands. We firmly believe that creativity reaches its full potential when combined with innovation, and together we generate ideas that not only inspire but also transform realities."

2024 was a year of bold creativity, constant innovation, and compelling results. But for Dentsu Creative Mexico, the best is yet to come. The agency closes this chapter with its sights set on new challenges, confident that its disruptive approach will continue to set the standard in the industry.

The gratitude extends to clients, partners, and the team who made this historic year possible. With optimism and determination, Dentsu Creative Mexico prepares for 2025, ready to keep writing stories of impact. 'Innovating to Impact' will remain the mantra guiding the agency toward new horizons.