Dentsu Appoints Annette Male to Chief Executive Officer, UK&I

Dentsu today announced the appointment of Annette Male to the role of chief executive officer, dentsu UK&I. Annette joined dentsu in July as chief client officer, UK&I and chief business officer for EMEA, in which she has been focused on driving integrated growth as well as leveraging the collective strengths and capabilities from with the UK&I to better meet clients’ needs.

After seven years at dentsu, and more than two years leading the UK&I business, Angela Tangas has decided to leave dentsu and return to Australia with her family. Throughout her time in the role, Angela has pioneered one dentsu in the UK&I, and built a strong culture of innovation and client solutioning; overseen the launch of Business Transformation (BX) and Dentsu Lab London – the first market to do so outside of Japan. She leaves behind a strengthened leadership team and strong baseline for improved growth in the UKI cluster.

André Andrade, EMEA chief executive officer, said: “Annette has hit the ground running since joining dentsu in July, and I am delighted to see her take on this leadership role. For EMEA, the UK&I is one of our most exciting and critical clusters and has all the right ingredients to partner with clients and help them on their innovation and transformation journeys. I’d like to thank Angela and take this opportunity to recognise her significant contribution and leadership over the last two years.”

Annette brings nearly 30 years of experience in marketing and technology having worked with a renowned portfolio of brands including HSBC, Visa, Disney, Nestle and Unilever. Before coming to dentsu, she held APAC leadership roles including heading up the global agency partnerships for Meta across the region. Prior to this, she served as the APAC CEO for both Wunderman Thompson and Digitas.

“I am incredibly proud to be taking on this new challenge, at the helm of one of dentsu’s biggest markets. I have spent the last five months getting a deep understanding of our clients’ needs as well as getting to know many of the wider team around the UK and of course our fantastic leadership team,” commented Annette. “Dentsu has a tremendous opportunity to capitalise on the urgent need from the C-suite to find a competitive edge. Our integrated services, combined with our ability to develop innovative solutions which drive real outcomes is a compelling offer for brands looking to escape the sea of sameness. It couldn’t be a more exciting time to be at dentsu.”

Changes will be effective 1st January 2025.