Dermatologist-Led Brand Differin Knows Pimples Will be Popped for Acne Aftermath

Popping a pimple causes your brain to release dopamine. It also causes long-lasting scars and dark spots, which feel objectively less blissful than the popping. 

Differin and creative partner Deutsch New York have good news for pimple poppers everywhere with the launch of the 'Acne Aftermath' campaign. The multimedia marketing effort is explosive, featuring individuals on the precipice of popping a pimple intercut with equally charged and intense scenes of an erupting volcano, the detonation of fireworks, or the launch of a rocket—revealing the solution to the aftermath of a bad habit. 

“People love to pop pimples. It’s cringeworthy, but true,” said Deutsch NY chief creative officer Dan Kelleher. “Unfortunately, pimple-popping sprees can leave acne spots behind. Our Acne Aftermath campaign for Differin lets pimple poppers everywhere know there is a remedy for acne scars. You’ll never look at popping pimples the same after seeing this.”

Dan noted: “Differin’s expansion in their offering is anchored in understanding that achieving skin clarity is a journey, and no matter where the consumer is in the cycle Differin has their back, or, in this case, their face.”  

The campaign highlights Differin’s Dark Spot Correcting Serum and Resurfacing Scar Gel, two products made specifically to treat the often-overlooked, long-lasting aftereffects of acne.