Design Company FYRN Enters a New Era in Captivating Short

Tomboy, of Greenpoint Pictures, directs a visually stunning short film for San Francisco design company FYRN, ‘The New Shape of Craft.’

In exploring the space and innovative system of furniture manufacturing at FYRN, ‘The New Shape of Craft’ observes the subtle yet profound rhythms of process and production. By evocatively capturing what is often unseen, the film asks its audience to more intimately reflect on how things are made.

The film helps launch FYRN’s new visual identity ‘The New Shape of Craft,’ "classic principles of woodworking meet modern manufacturing techniques, redefining how furniture is made and owned."

tomboys’ is a multinational girl/boy director duo based in Los Angeles, CA. Their work spans across commercials, branded content, short films, and music videos.