Designer Georg Jensen Chooses Role Models Over Models in New Global Campaign
On the cutting edge of design for more than 112 years, Georg Jensen is setting the bar higher with a new advertising campaign that celebrates five influential and inspirational women.
”At Georg Jensen we’ve always encouraged women to be themselves and make their own success - our campaign is the extension of that very philosophy and the women featured are the embodiment of that,” says Georg Jensen CEO Eva-Lotta Sjöstedt, who herself was appointed the first female CEO of Georg Jensen earlier in 2016 and today leads the senior management team, where 50% of the members are female.
The campaign, a product of creative agency Forsman & Bodenfors and award-winning director Lærke Herthoni, is not only an empowering perspective on female excellence, but also the manifest of a company influenced by great men and women alike. From the master silversmith Georg Jensen’s wife Laura and daughter Lise who were part of the early business to the countless legendary female designers such as Vivianna Torun Bülow-Hübe, Nina Koppel and Zaha Hadid who have collaborated with the design house throughout the years, Georg Jensen has a strong history of empowering winning women:
”In this campaign we celebrate five demanding, strong, provocative, loud and ambitious women, who don’t compromise about who they are”, ends Eva-Lotta Sjöstedt.
