Dexcom Campaign Helps Diabetes Sufferers Live with Confidence

New friends, faces, and partnerships – Dear Friend releases latest project in collaboration with Dexcom, led by directing duo Plummer/Strauss for Wasserman.  

Plummer/Strauss, Dear Friends newest signing, brings their special blend of technical expertise and creative flair to the project. The heart of the campaign revolves around the idea that confidence for those living with diabetes stems from having real-time glucose readings and alerts, empowering individuals to manage their condition with assurance. 

“The guys were a natural fit for the vibrant visuals and energetic pacing the spot needed.” states EP Trevor Lang.

“This project is not just about advertising a product; It’s the start of a special relationship. As a Vancouver-based production company, it's essential for us to make our mark on the national landscape as we expose new talent. Justin and Martin (Plummer/Strauss) allowed us to do just that, and it’s just a taste of what’s yet to come from them, as their presence begins to ripple through the Canadian market.” furthered founder/EP Mark Chisholm. 

Cheers to confidence, empowerment, and new talent.