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Dexter Navy Turns Sneakers Upside Down for Nike Air Max Day

21/03/2016
Production Company
London, UK
374
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Partizan director captures MC Jme and influential sneakerheads in collaboration with ASOS

In this new spot, Grammy-nominated Dexter uses a mixture of steadicam and handheld to create fluidity, quick cuts and 360 camera movements around grime MC Jme and influencers from the sneaker community.

This is all to honor the legendary Air Max family’s day #AIRMAXDAY : 27 years of Air superiority in the spotlight on March 26th.






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