DHL and Coldplay Joins Forces for Sustainable World Tour

World-leading global logistics company DHL launches a new campaign celebrating its partnership with Coldplay. Executed by creative agency 180 Amsterdam, the film highlights how DHL and Coldplay work together to reduce carbon emissions at every stage, bringing the vision of a more sustainable world tour to life.

The campaign features a hero film and platform-specific content across social and digital media. The film, set to Coldplay's latest track GOOD FEELiNGS (from their upcoming album MOON MUSiC), offers exclusive behind-the-scenes moments from the tour, highlighting how DHL’s innovative logistical solutions enable the band to minimise their carbon footprint. The partnership is visually represented through split-screen techniques, symbolising seamless collaboration.

John Messum, executive creative director at 180 Amsterdam said, “Just like the DHL and Coldplay partnership itself, this project required true teamwork to bring it to life and is a testament to our long-standing, successful relationship with DHL.”   

Coldplay has set an ambitious goal for their sold-out Music of the Spheres World Tour: to reduce direct carbon emissions by at least 50% compared to their previous tour. To reach this goal, Coldplay has partnered with DHL, leveraging their expertise to drive the mission forward. Now, two years into the tour, they are exceeding the target.

The first two legs of the record-breaking tour achieved a 59% reduction in direct CO2e emissions compared to Coldplay's 2016-17 stadium tour. DHL supports everything from tour logistics to delivering reusable wristbands, using Sustainable Aviation Fuel that cuts total carbon emissions by up to 85%.

This collaboration is a model for how artists, companies, and agencies can address and raise awareness of global challenges, paving the way for a more sustainable music ecosystem while encouraging fans to adopt environmentally friendly behaviours - all working towards a sustainable future.

“DHL is committed to sustainability in all aspects of our business. We're proud to partner with Coldplay to deliver a world tour in the most sustainable way possible.  Our campaign highlights the extensive behind-the-scenes efforts required to keep a tour of this magnitude moving. A production of this size was not without its challenges, the collaboration between DHL, Coldplay and 180 Amsterdam allowed us to bring a great idea to life. We're extremely proud of the results.” said Dirk Ude, head of global DHL advertising team. 

The film is produced in collaboration with production partner 100%, The Mill and Wave Studios.