Diageo Blends Festive Sprit with Slick Visuals for Cocktail Collection Campaign

Diageo and Bakery Agency just released a heart warming holiday spot directed by Rocio Crudo, represented by Easy Mondays in the US. The film shines a spotlight on the ideal holiday gift: Diageo's exquisite line of pre-mixed classic cocktails, destined to elevate the festive season.

The spot takes place in a cosy and vibrant home where an intimate gathering of friends has assembled for a seasonal celebration. Reflecting on the scene, Rocio remarked, “I wanted to create a real, fun environment, so we had music, real karaoke mic, and delicious food to make this as close to a real intimate gathering.” She emphasised the importance of how casting contributed to capturing both the simple, everyday moments and the remarkable, extraordinary instances.

The spot was shot with a harmonious blend of digital and film mediums, achieving a visually compelling mixed-media effect and adding depth and texture to the narrative. “We were looking forward to creating a dynamic edit, a modern and visually striking piece. We feel that the mixture and texture of film adds a gritty vibe, plus the idea of having a small camera that can jump and catch super spontaneous moments,” shared Rocio. 

This blend of film techniques under the direction of LOBOS, the directing duo also repped by Easy Mondays, expertly captured spontaneous, authentic moments, infusing the spot with a refreshing sense of life and authenticity.

“The experience working with Bakery was a blast. We both designed a unique world full of small details. Our main goal was to hit the sweet spot with the presence of the product, always there but in a casual, cool, relaxed way. I ended up being the DJ, and it was super fun as we created a real party with our cast,” Rocio shared.

This collaboration between Diageo, Bakery Agency, and the artistic vision of Rocio Crudo, ushers in the magic of the season and the art of storytelling. With a delightful blend of festive spirit and trendy visuals, it serves as an invitation to celebrate the holiday season in style with Diageo's delightful range of pre-mixed classic cocktails.