Diesel is Looking for a New Kind of CEO on Facebook

Choosing a CEO is serious stuff. It takes skill, responsibility and a lot of knowledge.

The Diesel CEO’s chair is empty at the moment. Until the official successor takes on the role, the company is searching for someone to temporarily occupy it: a Chair Executive Officer. With such a short amount of time available, there’s only one skill that anyone interested in the role must possess: to be ridiculously good at sitting in a chair.

That’s why Renzo Rosso, Diesel’s founder, is asking people to showcase their best sitting technique on the brand’s Facebook page.

Starting from 5th October, people will be able to showcase their sitting skills for 4 days by commenting with photos or videos on the post that launches the initiative.

The new Chair Executive Officer will then fly to Italy, straight to Diesel headquarters, where he or she will sit on the brand’s most important chair for an entire week.

This project was made by our agency: Publicis Italy.

Keep calm and stay seated.