Dig Deep and ‘Lag’ Your Way up That Corporate Ladder with Savanna Premium Cider

The end of the year is fast approaching. It’s time to laugh as hard as you can at all those boss jokes. Because every chuckle gets you closer to that thirteenth cheque or that corner office. Savanna Premium Cider has been serving up crisp, dry punchlines since forever, and this new Siyavanna Boss Jokes campaign is no different. 

“Now and again, you think, oh no, is that me? Or – I’ve been there myself! It amplifies the crisp, witty perspective on the complexity of work relationships, especially between employee and boss," says Kayla Hendricks, Savanna senior brand manager.

Whether you’re choking from all the joking, whether you’re a cry-laugher, or whether you just laugh to cover up the fact that you really don’t know what’s going on, this campaign says “Siyavanna, we get you.”  So start laughing your way up the corporate ladder as you watch Benneton the repeater, Benson the crier, Karen the clueless and Clifford the choker attempt to out-laugh each other to try and land that bonus. 

"We are always looking for uniquely South African perspectives to land the brand's iconic crisp and witty humour in a fresh way. With this lovely insight (we've all fake-laughed at least once), we've managed to balance staying true to the brand's positioning with timely relevance, as we head into the last bit of the year and bonus season,” says Maxine Selmer-Olsen, strategist at Grey Advertising Africa.