Director Gonzaga Manso Cracks Open a Cold One with Mahou IPA

Creative agency El Ruso de Rocky has launched a new campaign for Mahou IPA with the slogan "If you believe in something, believe it". The spot was produced by Garlic and directed by Gonzaga Manso.

Shot with five different cameras (Alexa / Amira / VHS / Bólex 16mm), this piece was all about collaborative spirit.

“The new spot reflects the passion and collaborative spirit so characteristic of the brand. Mahou Five Stars IPA Session has been a journey towards co-creation and, through this campaign, we want to move our desire to continue innovating all people, so that they also realise their projects,” says César Hernández, director general of marketing at Mahou San Miguel.