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Director Michele Aboud Creates an Exquisite Film for Artisan Perfumery, ‘The Raconteur'

13/05/2024
Production Company
Auckland, New Zealand
77
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The Raconteur, an artisanal luxury fragrance brand based in Sydney, partnered with Film Construction for the latest spot
In a striking convergence of artistry and narrative, Michele Aboud brings this gorgeous visual project to life for Sydney-based luxury fragrance brand ‘The Raconteur’. The film takes viewers on an odyssey of sensory delight.

Central to ‘The Raconteur’ is the compelling narrative of founder Craig Andrade. The film chronicles his transformative journey from Sydney’s bustling urban landscapes to the serene embrace of a Georgian homestead in Tasmania, where the magic of paddock to perfume unfolds at the Raconteurs Farm.

From scouting locations remotely through Andrade's iPhone lens to carefully selecting wardrobe and props, including the iconic ‘Alice’ book sourced from Glee Books in Glebe, Aboud’s tenacity in pursuit of visual perfection is inspiring.

Says Aboud, “I loved exploring creative horizons with Craig Andrade for this film. With his partnership and an incredibly talented crew, I believe we created some real magic”.

The collaborative synergy between Andrade and Aboud birthed a narrative of captivating allure, seamlessly encapsulating the essence of Andrade's journey, underscored by Aboud's acute sensitivity to the narrative needs.

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