Iconic directing duo Vaughan & Anthea (known for directing the music videos for George Michael's 'Fastlove' and 'Spinning the Wheel') have reunited after 20 years for the 2017 House of Fraser Christmas ad.
Created by 18 Feet & Rising and produced by Moxie Pictures, the cheerful seasonal ad is set to the 1970s track 'Who Took The Merry Out Of Christmas?' by The Staple Singers.
The ad is set to debut on UK TV on November 12th during The X Factor, and will appear across all major channels and cinemas.
Paddy Earnshaw, chief marketing officer at House of Fraser, commented: "As adults we can sometimes lose sight of the magic of Christmas as we have to do grown up stuff like manage plans and ‘to do’ lists. There is no such thing as a picture-perfect Christmas where everything goes to plan; that’s half the charm and the fun."