Dirty Films Brings Capterra to Life with Energised 3D Animated Spots
Production company Dirty Films launches two new animated films for Capterra, the world’s leading software reviews and selection platform for business across the globe, for in-market buyers to connect with software vendors through research, reviews, and lead generation. Directed by LA-based directorial duo DYNO, comprised of Brian Vincent Rhodes and Eseraele “Izzy” Teklemariam, the films were brought to life in just six weeks, in an international production effort spanning LA, London and New York.
Embodying the overarching brand message of 'Don't Search, Find’, Dirty Films produced two dynamic spots, ‘Short List’ and ‘Buyers Remorse’, to illustrate the problems faced by millions of businesses as they struggle to find the right software to suit their needs. Using innovative 3D animation techniques, the films navigate the hurdles and disappointments that businesses face as they search relentlessly for the right solution - until they find Capterra.
The production company collaborated with the DYNO duo for the project, who they are simultaneously working with on a 3D short film due for delivery on July 2023 but in different capacities: with Brian co-directing alongside composer Chris Lennertz and Izzy art directing.
Raising the bar for the brand's creative messaging, the final films showcase Capterra as a company that empowers organisations to accelerate growth with the right technology and services.
The films were developed in close collaboration with the Capterra creative team, who provided detailed insight into the unique specialisms of the platform and how it supports businesses globally. The films deftly showcase the solutions that Capterra provides for businesses and individuals alike, helping to save valuable time and financial resources whilst boosting business productivity.
Brian Vincent Rhodes, co-director commented: “It was a wonderful experience bringing the Capterra story to life. With such a rich history and usefulness in the industry, we took on the task of relaying the frustration of searching for software with some of the key features Capterra presents. From our narrative training, we thought of the spots in three acts and wanted to make it as cinematic as possible. With Dirty Films’ incredible and flexible collaboration we built two hero 30” spots plus cutdowns (six spots in total) on a tight timeline of a little over a month. We all feel very proud of what we came up with.”
The films can be seen online and across social media.
