Berlin-based REKORDER produced the latest MINI Concept Aceman campaign, directed by the amazing directors' duo Biceps. Therefore, they translated this diverse MINIverse into a series of five colourful films.
“We approached the MINI world in a playful way by presenting a collage of different lifestyles that fit the car, along with magical touches that come out of the Aceman,” although Biceps.
Thanks to the creative masterminds Biceps, the bold client partners, and the top-notch REKORDER team, it was possible to meet all the challenges of filming this beautiful concept car and deliver this powerful outcome.
Rekorder CEO Werner Klemm: "This project gave us the chance to showcase many of Rekorder’s skills. Starting creative development almost from scratch is a dream scenario, and it was only possible thanks to the fantastic client who was an integral part of the creative team. Together we pushed ourselves to achieve the strongest visual output."
MINI Aceman | All Electric Heart
MINI Aceman | Pop Up Mode
MINI Aceman | Cool On Top
MINI Aceman | Knit Is The Future
MINI Aceman | Hey Friend