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Dogs Trust Launches New Charity Project to Raise Money for the *True Royalty* (AKA King Charles Spaniels)

02/05/2023
Creative Agency
London, UK
209
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The ‘Long Live King Charleses’ campaign invites the public to 'buy' a golden digital item or donate whatever they can

This week, in the run up to the Coronation, a new fundraising project for Dogs Trust launches - an ‘Instagram Charity Shop’ raising money for rehoming centres. 

Thousands of dogs, such as King Charles Spaniels, live in Dogs Trust UK rehoming centres, and need some right royal help.

All this week the public are invited to 'buy' a golden digital item or donate whatever they can. All donations go towards helping the *true royalty* at Dogs Trust. The golden digital items include all the essentials that the dogs in rehoming centres desperately need: food, bedding, walking equipment, toys and treats.

All images and footage for the project have been generated by Midjourney AI – a first for Dogs Trust.

Visit here for more information.

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