senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Dom Joly is a Talking Sofa in M&C Saatchi's Natwest Prank

14/10/2014
Advertising Agency
London, UK
115
Share
Renowned comedian directs Trigger Happy TV-style hidden camera stunt

Using hidden cameras to film passers-by as they sit on and interact with a talking sofa – voiced and directed by Dom Joly – the 30” and 90” videos demonstrate the neglected feeling people experience when only new customers are given special treatment. While the sofa initially welcomes people warmly, lavishing them with gifts and jokes, it quickly loses interest when new customers stroll past.

Running across NatWest and the Royal Bank of Scotland’s Facebook, Twitter, and YouTube channels the initiative will launch this Monday 13th October. The video will also be incorporated as part of mobile-optimised rich media banners, with a YouTube homepage takeover planned for 24th October.



Derek Hemphill, Senior Marketing Manager at NatWest, said: “This campaign is all about demonstrating how we are putting loyalty and fairness first. The hidden camera stunt with Dom Joly is the perfect way to illustrate how customers feel about the unfair practice of always giving the best deals to new customers.”

Gabrielle Bell, Strategy Director at M&C Saatchi, added: “Digital allows us to push boundaries in banking communications, tangibly demonstrating what the promise to put fairness first really means for NatWest and RBS customers. Fairness can be quite an abstract concept, so we have positioned it against the unfair treatment that many people still experience in the form of our fickle and grouchy couch.”

Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from M&C Saatchi UK
The Great Grid Upgrade
National Grid
02/09/2024
16
0
Team GB
Dreams
28/05/2024
27
0
The place to go
NHS England
19/02/2024
29
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0