DoorDash's Sneaky Christmas Spots Help You Win the Holidays

DoorDash, a local commerce platform, is making the holiday hustle a whole lot easier (and sneakier) with its new campaign: 'No One Has to Know.' 

Aligning with the platform’s annual holiday sales event, DoorDash has created a 360 campaign to shed light on the guilt some people may feel about using DoorDash during the holiday season. From forgotten gifts to burnt cookies, the campaign highlights how DoorDash makes it so easy and affordable to win the season that users probably don’t want anyone knowing they used them. 

Directed by Win Bates of Tool and production partner MikeTevee, 'No One Has to Know' consists of three films that showcase how you don’t want people to know how easy and affordable it was to win the holidays with DoorDash.

The first spot, Caroller, opens with a dad slyly ordering a pair of headphones as a holiday gift, only to be caught red-handed by his family, who mistake the delivery driver for a festive caroller. The DoorDash driver saves the day by breaking into an off-key rendition of 'Silent Night,' delighting the family before leaving the gift on the porch to be discovered later.

The campaign also features several social media partnerships (Jordan The Stallion (11.9M followers), Jordan Firstman (805K followers), and Sunday Scaries (108K followers), etc).

The first spot rolled out in late November with the final spot going live on Friday, December 6th.

“As a disgruntled parent who hates cooking, shopping and having to interact with strangers in general, I love DoorDash and was excited to receive the boards,” said Win Bates of Tool.