senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Dr. Oetker Celebrates Easter with Holly Hops the Bunny in Colourful Ads

18/04/2019
Production Company
London, United Kingdom
24
Share
The Mob helps bakers feel like superstars with the latest colourful character

Just in time for Easter, Dr. Oetker has released its latest colourful character for home baking - Holly Hops the bunny. 

Accompanied by a series of how-to videos, produced by The Mob and directed by Andy Saunders, the new character shows step-by-step how to create your own version of the bunny cake - helping you feel like a superstar mum.

Speaking of the campaign, director Andy said: "This heavily art directed and quirky spot for Dr Oetker, involves a baker and a talking cake. The decision was made early on in production to use a puppet over CGI to allow for greater subtly of movement and to create a more authentic character."

"The bakers performance was split across 2 contrasting scenes, with direction switching from fun and friendly to confident and sassy. Options were filmed on the day to dial in and dial out the amount of sass! Crisp clean lighting was used to create a sense of friendly warmth whilst accentuating the stylised theme."

Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0