Droga5 Dublin, part of Accenture Song, Rediscovers the Joy in Life’s Simple Pleasures in New Denny’s Ad

Iconic food brand Denny has been at the heart of the Irish family for more than 200 years. Their new campaign ‘Grand, Dad’ reminds us that, sometimes, the most comfort is derived from comforting others – particularly when they need it the most. 

In the first campaign from Droga5 Dublin, part of Accenture Song, since its rebrand, the much beloved food brand and Droga5 Dublin, part of Accenture Song, enlisted the help of director Duncan Christie to bring to life a truly heartfelt Irish family story.

The emotive campaign, produced by Banjoman, tells the story of a man trying to find his role in a family that’s been upended by the arrival of the first grandchild. 

By using strong and emotional storytelling, the campaign aims to tell a powerfully genuine yarn about the Irish family, and to help us all rediscover the joy and comfort of life's simple pleasures. The campaign launched on 3rd September with a 60-second TVC, followed by cutdowns and OOH which will be live later in September.

Rob Maguire, creative director, Droga5 Dublin, part of Accenture Song, comments: “It’s wonderful to work on a brand that genuinely has a place in so many Irish homes – it meant that we had permission to actually tell a story not just about the product, but a story about an Irish family.

This story portrays a familiar challenge: just when you think you’ve got everything sussed out, life throws you a curveball. What starts out as another day in paradise for Grandad, ends up with him trying to figure out his role in a strange new world. It’s a powerfully simple story that gives us a warm feeling every time we watch it."

Julie Ann Twomey, marketing and innovation controller at Pilgrims Food Masters, adds: “Denny will be the first campaign launch under our new owners Pilgrims Food Masters this September. Our emotive "Only Denny Will Do” platform campaign has been created through the pursuit of the best for the Denny brand by Droga5 Dublin, part of Accenture Song.  We can’t wait to launch it with our consumers at our key "back to school" trading period.”