Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has revealed this year’s winners at the awards ceremony tonight. Saudi Arabia wins five Grands Prix, its highest ever received at Dubai Lynx, including four Grands Prix for ‘
Protectasbih’, for Saudia, entered by Leo Burnett, Jeddah. ‘Rumble’ for General Entertainment Authority entered by Accenture Song, Dubai, United Arab Emirates took home seven Lynx Awards, including Grands Prix in the Film and Film Craft Lynx. Notable winners also include VML, Casablanca, which was awarded Morocco’s first ever Grand Prix, taking home the Grand Prix for Good.
Simon Cook, CEO, LIONS & Dubai Lynx, says, “Congratulations to our 2024 winners for setting the creative benchmark in MENA for another year. Yesterday’s Festival was a fantastic day bringing MENA’s creative community together to network, learn and be inspired by the rich mix of speakers and champions for creativity in the region. I’d like to thank our Jurors for all their hard work and dedication in setting the benchmark for creative excellence across the region.”
Ian Fairservice, vice chairman, Dubai Lynx, adds, “This year’s winners really showcase the level of excellence coming from the region. A huge congratulations to all our winners, Special Award winners and Young Lynx Competition winners. The insights and trends from this year’s work will be explored in the Dubai Lynx Creativity Report, providing the official rankings for this year’s top performing networks, agencies and companies from across the region, published on March 20th.”
This year’s Grand Prix winners are:
Brand Experience & Activation
Campaign: Protectasbih
Brand: Saudia
Creative Commerce
Campaign: I See Coke
Brand: The Coca-Cola Company
Creative Effectiveness
Campaign: The Hidden Room
Brand: Homebox
Creative Strategy
Campaign: Superstar Ravi
Brand: adidas
Agency: Havas Middle East / Red Havas Middle East
Design
Campaign: Protectasbih
Brand: Saudia
Digital
Campaign: I See Coke
Brand: The Coca-Cola Company
Direct
Campaign: Protectasbih
Brand: Saudia
Entertainment
Campaign: Unauthorized Trip
Brand: Saudi Tourism Authority
Film
Campaign: Rumble
Brand: General Entertainment Authority
Agency: Accenture Song Dubai / Droga5 New York City
Film Craft
Campaign: Rumble
Brand: General Entertainment Authority
Agency: Accenture Song Dubai / Droga5 New York City
Glass: The Award for Change
Campaign: The Female Field
Brand: adidas
Agency: Havas Middle East
Grand Prix for Good
Campaign: Out of Home
Brand: Jood
Agency: VML / Wunderman Thompson, Casablanca
Healthcare
Brand: Anghami
Industry Craft
Campaign: Maqroo - The First Arabic Dyslexic Font
Brand: Omantel
Integrated
Campaign: Battle of the Baddest - Integrated
Brand: General Entertainment Authority
Agency: Accenture Song Dubai / Droga5 New York City / Droga5 Tokyo
Media
Campaign: Frequencies of Peace
Brand: Babyshop
Outdoor
Campaign: The Lost Camel
Brand: Emirates Development Bank
Agency: LivingRoom Communication Dubai
PR
Campaign: Protectasbih
Brand: Saudia
Print & Publishing
Brand: Boon
Agency: Grey Dubai
Radio & Audio
Campaign: I See Coke
Brand: The Coca-Cola Company
Social & Influencer
Campaign: Birthmark Stories
Brand: Hungerstation
Agency: VML / Wunderman Thompson Riyadh