DUDE Wipes Drops Its Pants in Super Bowl Focused Campaign

This week leading up to the big game, DUDE Wipes is taking over the Resort World Hotel in the heart of Vegas, with message visibility spanning from the Strip to the Boulevard to the Convention Center. This series of OOH digital billboard executions tout DUDE Wipes as the only choice for a clean wipe after the inevitable bathroom runs during and after the game-- for the best clean, pants down. In partnership with Max O’Neil at Clear Channel and agency Curiosity, DUDEs secured a series of placements surrounding the hotel, including a blitz in response to Taco Bell’s Live Más event on Friday February 9th, which includes messages like: “TP is nacho best choice. Taco 'bout clean.”, “When the spicy tacos hit. Wipe Más!”, and of course, billboards nodding to football’s newest fanbase, with sentiments like "It’s me. Hi. I’m the solution it's me. Not TP.”; “A good swift cleaning that’s tailored to your end zone.”; and “You’re my, my, my, my wiper. We love a clean tight end too.”

In addition, DUDE Wipes will be running a 30-second regional spot, “Drop Your Drawers,” part of its national Best Clean, Pants Down brand platform that launched this fall. The spot will run four regional markets – Houston, Tampa, Cincinnati and Sacramento. Created by independent agency Curiosity and directed by Chris Woods, “Drop Your Drawers” spoofs the cheerful CPG ads of the 1980’s with a little help from a catchy jingle and takes place in a world where men’s hindquarters are so clean, it’s normal—encouraged even—to show off your skid-free tighty whities in public. In addition, DUDE Wipes is partnering with delivery service Gopuff, which will be delivering free sample packs of DUDE Wipes to anyone who orders in on Game Day in the markets where the ad is running (so they’re not caught with their pants down, using toilet paper, on Super “Bowel” Monday).

Check out our Collection of every Super Bowl 2024 ad so far here.