Dunelm Is Once Again the One That You Want in Its Latest Grease Inspired Campaign

Dunelm, the UK's leading homewares retailer, is launching its next campaign across its’ ‘Home of Homes’ brand platform. Created in partnership with Creature London, with media support from Goodstuff, the campaign once again uses music from the universally loved film classic Grease. It is directed by British music video director Vaughan Arnell who has previously worked with renowned artists including Take That and George Michael and on advertising campaigns for brands including Pepsi, Sky and Vodafone.

The ‘Home of Homes’ platform is integral to Dunelm’s proposition of providing everything customers need to truly feel at home and this next iteration, first brought to life in the 2023 Autumn/Winter campaign, takes on a significantly evolved focus, allowing Dunelm to showcase to an even greater extent its huge range of great quality, fantastic value products, across furniture, cook & dine, curtains, bedding and much, much more.

Following the success of the Autumn/Winter campaign, The Spring/Summer campaign will go even further to firmly position Dunelm as the UK’s no1 Homeware Retailer, as Sean McGinty, marketing director at Dunelm explained, “We are bringing a little bit of Joy, into the homes of the UK this spring with our latest iteration of the Dunelm Home of Homes platform. Showcasing statement chairs to blackout blinds, the campaign gives a glimpse of Dunelm’s vast range, introducing elements of our offer which are less well known like Cook & Dine, alongside those we are famous for, like bedding and blinds. All wrapped up with a little singing, to get us all in the mood for Spring.”

Josh Dando, creative director from Creature added, “In the first Dunelm ‘Home of Homes’ campaign, we focused on the wonderful chaos of the family home, but this time, we're casting a wider net. From hosting couples, morning-sun-swerving-students and those who've finally got their home to themselves, we see them all find the perfect Dunelm item to solve their interiors dilemma. Set once again to the iconic track ‘You’re the one that I want’, it's bound to make people across the country sing along, as well as think afresh about how they might be able to bring some spring freshness to their home”.

The campaign launches today across TV, BVOD, CTV, Radio, Online and Social, with media planned by Goodstuff Communications.