senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Dunkin' and OREO "Accidentally" Swap Twitter Accounts

03/10/2018
Advertising Agency
New York, USA
345
Share
Campaign created in a collaboration between Dunkin’s creative agency, BBDO, and OREO’s social agency, 360i

Today, Dunkin’ and OREO “accidentally” swapped Twitter accounts as a fun and innovative way to get the message out about their new flavor collaborations. The activation is the first ever brand swap on Twitter.

At the beginning of the daylong event, it appeared as though there was some kind of glitch that lead to switched logos and tweets. Throughout the day the two brands worked together, experimenting with different flavor combinations to undo the glitch. In the end, everything goes back to normal when they create the actual Dunkin’ and Oreo flavor combinations that will be featured at Dunkin’ stores.

To pull it all off, the project was a true collaboration between Dunkin’s creative agency, BBDO, and OREO’s social agency, 360i. Much like the activation, teams from both agencies worked together to shepherd the project from start to finish.







Brand
Agency / Creative
Animation
SIGN UP FOR OUR NEWSLETTER
Work from BBDO New York
Zombie
Snickers
29/10/2024
31
0
Outdoor Skeleton
Snickers
14/10/2024
34
0
Zombie
Snickers
14/10/2024
38
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0