Dunkin Reminds Us of the Simple Joy of Donuts in Christmas Campaign

In the hectic holiday season, Dunkin’ is launching a campaign, titled Unboxing, that reminds us all of the simple joy a donut can bring to any occasion.  

Rooted in the core truth that almost everyone loves a donut – this latest work from Leo Burnett showcases the universal power a box of donuts has on any room it enters.

Unboxing was brought to life with the help of director Henry-Alex Rubin (Smuggler) and captures the moment when people first lay their eyes on a dozen donuts from Dunkin’ – all captured from the point of view of the donuts themselves.

For the unique track, Leo Burnett partnered with Beacon Street Studios to create a timeless piece that brings a smile to your face, the same way a donut from Dunkin’ does.

In addition to the Unboxing spot, Dunkin’s latest holiday campaign is being brought to life across channels throughout the season, including donut-focused OOH visuals showcasing the limited-edition holiday donut box packaging, behind the scenes TikTok content including the day in the life of a donut on set, and custom media components across various platforms such as Twitch and Pinterest.