Dyson Türkiye Captures the Synergy between Sport, Beauty and Tech in Slick Spot

For the first time, Dyson Türkiye has launched its own local EMEA campaign, titled 'Sultans of the Air.' This campaign features a collaboration with the Türkiye National Women’s Volleyball Team to showcase the power, elegance, and beauty of Dyson's product line. Ambassadors was chosen as the full creative production partner, managing all production and post-production needs, including shoot, visual effects, colour grading, and music and sound design, and photography.

Ambassadors was tasked with highlighting both the players and the products, blending the precision engineering of Dyson’s design with the dynamic energy of the team. Ambassadors creative team delved into the technology behind Dyson's world-class product design, while also capturing the power and style of the team by observing them in action. On set, Ambassadors led production, bringing on board film director Billy Pols and photographer Stephanie Pistel, and explored the seamless transfer of energy between product and player with the expertise of the design and animation and VFX teams.

The film stars the Türkiye Women’s Volleyball Team, affectionately known as the 'Sultans,' who have gained global recognition and popularity in recent years. The Sultans are an incredibly diverse range of people – each with their own distinctive style and hair styling needs. Eda, Melissa, Zehra, Gizem, and Ebrar, all local heroes and celebrities, embody everything Dyson beauty products stand for. It illustrates how their unique styles and hair care needs align with Dyson's innovative beauty products. The narrative showcases the seamless integration of player energy with Dyson's technology, culminating in off-court transformations using the Airwrap, Airstraight, and Supersonic to achieve stunning looks.

Quote Halbo, “Working with Dyson and the incredible Türkiye Women’s Volleyball Team has been an exhilarating journey for Ambassadors. Our team is immensely proud of the creativity and dedication poured into the 'Sultans of the Air'. Collaborating with the talented Türkiye Women’s Volleyball Team has been an inspiring experience, showcasing  a campaign that not only celebrates  beauty and athleticism but also embodies the spirit of innovation and teamwork. We are honoured to have been part of such a remarkable project and look forward to continuing to push creative boundaries in future collaborations.”

The final result? A ground breaking campaign for Dyson Türkiye that powerfully showcases the synergy between sport, beauty, and cutting-edge technology for the Türkiye National Women’s Volleyball Team just in time for the 2024 Olympic Games.