EA Sports' Madden: The Movie Is All Kinds of Movie Trope Ridiculousness

EA SPORTS and Heat released a new long form spot following up their Cannes Lion winning Madden Season campaign. This year’s spot entitled, "Madden: The Movie" is brand story telling at its best, delivering entertaining and sharable content that connects consumers to Madden NFL 16.  

Dave Franco returns to take on a new rival in “Madden: The Movie”. In order to defeat his rival, Dave must assemble a heroic team of playmakers. The result? A story so epic, it can only be….Madden Season