EGGIES and Mint Roll Out ‘Bolder and Brighter’ Social Campaign This Easter

This Easter, Toronto creative agency Mint worked with HERSHEY Canada and EGGIES to bring a fresh and energetic perspective to their social pages. Highly popularised for their milk chocolate egg covered with a crunchy candy shell, the brand looked to motivate consumers to go big this season with "the bigger little egg" as two new EGGIES flavours were added to their product offering: DARK and RAINBOW. 

With the new flavours added to the existing lineup of HERSHEY’s MILK CHOCOLATE, REESE’S, and WHOPPERS, the teams collaborated with animation house, Studio Feather and sound design by Oso Audio to ensure the product was presented in a refreshing way by creating three uniquely vibrant social spots that include one 15 second video and two six second videos that feature upbeat music and electrifying animations to bring the product to life with a showstopping approach. The spots represent bolder and brighter EGGIES with their new flavours, DARK and RAINBOW flying across the screen motivating consumers to go big. 

“It’s all about going BIG this Easter. EGGIES has the flavour variety to take the celebrations up a level, bringing new excitement and energy to a beloved holiday,” said creative director, Laura Rothstein, “Without a doubt, EGGIES is taking a bold and bright leap into the Easter action this year.”

The spots went live on March 13th and will live on Facebook, Instagram, TikTok, Loblaw and Walmart digital properties, and the PC Express landing page until April 9th, ensuring enough time for consumers to get their hands on the Bigger Little Egg. 

“We’re really excited to showcase and bring to life our new lineup of HERSHEY’s EGGIES innovation for 2023. The vibrant and playful spots really focus on the variety that the HERSHEY’s EGGIES portfolio can offer to families who are looking to ‘Go Big’ this Easter season,” said Nicole Mahon, marketing manager, Spring & Summer.