Electric Dreams Become Reality in Inspiring Toyota Campaign

Toyota Australia has launched ‘In Our Nature’, an integrated brand campaign that highlights its commitment to a cleaner and safer world for everyone.

Leveraging Toyota’s safety technology (Toyota Safety Sense) and 25-plus year commitment to innovation in alternative fuel technology, the campaign demonstrates how ‘safety’ and ‘invention’ are both ingrained in Toyota’s quest for a better tomorrow. In a way, it’s in Toyota’s nature to constantly innovate and strive forward.

Created by Saatchi & Saatchi Australia, the integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.

John Pappas, chief marketing officer, Toyota Australia, says: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next generation Mirai Fuel Cell Electric Vehicle. We are always striving to continuously improve.”

Adds Mike Spirkovski, chief creative officer, Saatchi & Saatchi Australia: “As one of the most trusted and popular brands in Australia, Toyota is always looking at ways to improve and develop better products for its drivers. Safety is just one area which has been democratised by Toyota across most models, giving Toyota drivers access to best-in-class safety standards.

“Our recent campaign aims to inform Australians about Toyota’s commitment to constantly improving. As humans, it’s in our nature to protect each other’s safety; just as it’s in our nature to look ahead, innovate and reduce our Co2 emissions for a cleaner future for all.”

The films were shot by Revolver Film’s acclaimed director Stephen Carroll.​