Electric Studios Animates Beautiful Florals for Nespresso and Liberty Collaboration

To celebrate the collaboration between coffee giant Nespresso and heritage brand Liberty, Electric Studios were tasked to breathe some animation into a stunning new floral Liberty print. Going live as a social campaign and taking a sought-after spot in the windows of the legendary Liberty store in Soho, it’s blooming amazing. 

Stefano Ottoviano, creative director at Electric Studios said, “As soon as we laid our eyes on the print, we were inspired to create something that feels premium and elegant, yet with a touch of a screen print look and feel. We experimented with a few approaches to animation in After Effects and classical animation, and immediately, the cell animation felt quite magical. It took us a few days to get the first bursting flower just right, but once we were satisfied with how it was animating, we set the tempo for the animatic. We made the most striking flowers the focal point, which allowed for pleasant breathing spaces in the edit.”