electriclime° and Serviceplan Experience Create Intimate Family Story for Toyota Veloz

electriclime° have linked up with Serviceplan Experience to produce a warm and intimate new film for the Toyota ‘Veloz’.

Directed by Damiano Fieramosca and shot in Riyadh, the piece was filmed for the Middle East region and guides the viewer through a cinematic journey that takes advantage of the stunning settings the country provides.

In an area of the Middle East where production is thriving, the one-take style film has only a few invisible cuts, and throughout tells the story of different members of a modern family through a series of moments.

With their all-new Toyota Veloz, each scene sees a different location and sets a different vibe, projecting the feeling of the characters throughout.

Providing a film full of warmth and intimacy, it incorporates the features of the Veloz for the viewers and brings them organically into a story.

To see more about electriclime°, click here.