e.l.f SKIN's Immersive Takeover Removes Shame from Skin Sins

e.l.f. SKIN’s took over The Cube at Flannels in the UK with an immersive 37 screen to bring the first ever global campaign for e.l.f SKIN to life to drive awareness in key markets and high traffic areas.

As part of the Divine Skintervention campaign, Day One Agency worked closely with e.l.f. to develop a large format strategy that would allow the campaign to scale in key markets such as NYC and LA as well as throughout Canada, London and Italy. Such touch points include large billboards in high traffic areas, digital boards near key subway stops, double decker bus wraps, tunnel takeovers in the Tube and the Cube immersive activation. Notable OOH locations include: 

• NYC located in 300 subway stations, bus stops down Fifth Avenue, etc.

• LA located in Chateau Marmont, Bevelry and La Cienega, Vine & Selma, etc. 

• London located in The Cube at Flannels, double decker buses, etc.

As a reminder, the campaign is inspired by brand fans so that we can remove the shame from skin sins, meet the customer where they are and put work out in the world where a consumer can say “I see myself in that”.

The campaign is running through this week.