Elizabeth Hurley and Leomie Anderson Mock Festive Madness in Debenhams Christmas Campaign

Debenhams unveils an all-new Christmas campaign titled ‘Duh, Debenhams’. The campaign has been created and produced by Exposure, independent  creative communications agency. 

In a light-hearted take on the typical festive frenzy, the 30-second ‘Duh, Debenhams’ hero film  showcases Debenhams.com as the ultimate destination to ease seasonal shopping stress. The joyful  campaign invites viewers to browse, click, and shop from the comfort of their homes. The campaign  encourages shoppers to contemplate why they endure the crowds when they can enjoy a hassle-free  experience at Britain’s online department store 

The campaign features an ensemble cast of British cultural icons, including actress Elizabeth Hurley,  model and TV host Leomie Anderson, comedian Ellie Taylor, and presenter/podcaster Hannah  Cooper-Dommett. Merging holiday sparkle with playful sass, the cast brings a fresh perspective to  festive shopping dilemmas.

Each vignette is a juxtaposition from dreary, rainy skies to ‘festive zen’, and showcases relatable  shopping challenges, accompanied with a mischievous wink and a nod. The accompanying soundtrack  is a reimagined rendition of the classic 'Carol of the Bells’, offering a playful twist on the beloved melody  that sings the campaign’s catchy tagline, ‘DUH.’

The ‘Duh, Debenhams’ multichannel campaign, launches on YouTube today. It will also roll out across  broadcast television, Out-Of-Home (OOH), Digital Out-Of-Home (DOOH), Video On Demand (VOD),  digital, social media and press. Key placements will include The Outernet, Manchester Piccadilly, and  London Euston. 

‘Duh, Debenhams’ spotlights the brand’s extensive fashion, beauty, and home collections set in a  ‘festive zen’ environment perfect for fulfilling their gifting needs effortlessly from home and on  their devices. 

Dan Finley, CEO at Debenhams, said, “‘Duh, Debenhams’ flips the script on festive shopping chaos  and boldly establishes us as the ultimate answer for a stress-free Christmas shopping experience. Our  iconic British cast delivers ‘Duh, Debenhams’ in a classic yet humorous style.” 

“As home to a community of c. 10k brands catering for every taste and generation, we’re reminding  customers just how effortless shopping can be at Debenhams.com.” 

Maneeze Chowdhury, CEO of Exposure, said, “Debenhams is an iconic heritage brand and has been  part of British culture for over 200 years. As lead creative agency, we have delivered the overall creative  concept for ‘Duh, Debenhams’, tapping into Exposure’s team of connected specialists. We are  delighted to extend our strategic and creative remit with Debenhams this festive season.”