Energy Campaign Harnesses ‘The Power’ of Snap’s Classic Hit

Repower, one of the main Italian energy suppliers dedicated to small and medium business enterprises is on air with its latest integrated campaign. The aim of the campaign by TRUE COMPANY is to evolve and consolidate the brand positioning and make it more memorable.

 

The creative concept "I've got Repower" is inspired by one of the most famous soundtracks of the international pop music scene, which in 1990 came to the top of the UK charts in just three months: The Power by Snap, rearranged ad hoc for Repower by Peperoncino Studio.

 

The film reflects the most energetic side of entrepreneurs, startuppers, freelancers and workers in general, in an engaging and surprising way that, to the rhythm of music, are imbued with the positive and winning energy of Repower, a solid and reliable partner of the Italian companies.

 

The TV commercial, produced by Filmmaster Productions directed by Saku, is part of an integrated campaign, on air on the main television networks, mainly in the prime time and second prime time segments, on the web and on the main radios during drive and peak time.