senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Energy Safe Victoria Launches the Next Evolution of Their “Be Sure” Campaign with Cummins&Partners

06/08/2023
Advertising Agency
Melbourne, Australia
49
Share
This is the first work that cummins&partners and Energy Safe Victoria launch together, after a competitive tender process earlier this year

The campaign utilises orange smoke to highlight the invisible danger of carbon monoxide by visualising something that can’t be seen. The orange smoke, and supplementary distinctive brand assets of a gas heater and impactful tagline “BE SURE”, drives awareness amongst Victorians about the risks of carbon monoxide poisoning caused by a faulty gas heater. The campaign urges all Victorians to get their heater serviced once every two years by a qualified gasfitter.

Sophie Lander, national managing director, cummins&partners, said, we are proud to be launching the next iteration of the “BE SURE” campaign. A campaign with a powerful message that taps into every Victorian’s desire for certainty - when ensuring their family’s safety. The simple key visuals developed provide Energy Safe a strong set of distinctive brand assets, that will continue to support the effectiveness of the campaign across the coming weeks and months.

The campaign launches across BVOD, programmatic display and video, social, DOOH, print and radio.


Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from cummins&partners Melbourne
Recruitment Brand
Royal Flying Doctor Service (RFDS)
08/11/2024
2
0
Sticky Scenes in NYC
Vegemite
18/04/2024
17
0
A Life Changing Movement
Cerebral Palsy Alliance (CPA)
12/07/2023
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0