Engaging Premier League Opinions Take Centre Stage in New Campaign by Who What Why and Sky Bet

The anticipation and excitement are palpable as the new Premier League Football season kicks off, heralding a time of exhilarating transfers, spirited debates, and the camaraderie that defines football fandom. Who What Why, in collaboration with Sky Bet, is thrilled to unveil a creative campaign that celebrates the heart and soul of the sport: the opinions and discussions that fuel the passion of fans everywhere. 

Directed by the talented Ian Roderick Gray and impeccably produced by The Banquet, the campaign brings to life the dynamic and unending conversations that unfold across the nation, in every nook and cranny where football is discussed. The focal point of the campaign is an advertisement that ingeniously captures the fervour of these discussions, emphasising their omnipresence – whether on the field, in the pubs, or even in the most unexpected of places, like the restroom.  

Steering this engaging narrative is the esteemed Jeff Stelling, whose charismatic narration adds depth and energy to the campaign. The advert also boasts charismatic cameo appearances from renowned football personalities, including Roy Keane, Jamie Carragher, Micah Richards, and David Prutton. These esteemed figures contribute to the authenticity of the campaign, bringing their unique perspectives to the table and embodying the essence of passionate football debate. 

The campaign's overarching message is clear: football isn't just a game; it's a collective experience that thrives on opinions, discussions, and friendly banter. Whether it's the jubilant cheers of victory or the spirited debates over tactical choices, these interactions are the lifeblood of the sport. The partnership between Who What Why and Sky Bet aims to not only celebrate these conversations but to also create a platform that encourages fans to share, engage, and celebrate their football opinions. 

As the Premier League season unfolds, the campaign promises to enrich the football experience for fans, both online and within the Sky Bet App. By highlighting the importance of opinions and conversations, the campaign fosters a sense of community and unity among fans, regardless of their team loyalties.