Enter an Epic Sci-Fi Landscape in Spec Ad for Rolls-Royce

Many projects worked on in adland never see the light of day for various reasons. Creative ideas fall in the forest every day. This can be heartbreaking but you move on - except every now and again you can't.

One such project was an epic motion graphics piece for Rolls-Royce's dramatic car - WRAITH.

Inspired by the Power.Style.Drama of Wraith, the film never got finished but. Director and 3D artist Brian Williams was determined to see it to the end. Collaborating with composer and sound designer Denis Kilty, the one that got away has now been completed. You can check out the spec ad below.